Applied AI
Practical AI features and workflows that are dependable, easy to check and built around the people using them.
Core practice
Independent technology lab
Useful software, built with AI.
PhluentLabs is an independent technology lab. We design and build AI-powered products and tools, and share what we learn every Sunday in Phluent Weekly.
What we build
Products, tools and the writing behind them.
Small, focused work that holds up in daily use, and an honest account of how it was made.
Products and tools
Focused software with one clear job, designed carefully, built to run every day and kept running after launch.
Software
Phluent Weekly
Our Sunday newsletter on AI, software and building useful things, written from the work itself.
Every SundayRead
Approach
Small steps. Careful releases.
Every project moves through the same five stages, whether it takes an afternoon or a quarter.
Scope
Define the problem, the constraints and what done looks like before anything is built.
Research
Understand the domain and the options, and write down where every fact came from.
Build
Ship in small, tested steps that are easy to read and easy to reverse.
Review
Check every change for mistakes, security and quality before it goes anywhere.
Release
Launch, watch how it behaves, and keep it running long after the first version.
Useful first
Every feature has to earn its place. If it doesn't solve a real problem, it doesn't ship.
Reviewed by people
AI speeds up the work. A person reads the result and decides what goes out.
Honest by default
No invented numbers and no demos that only work once. Unknowns are shown as unknown.
Phluent Weekly
Notes from building with AI.
The first issue arrives Sunday.
Subscribe and it lands in your inbox the moment it goes out.
Contact
Have something worth building?
Tell us what you're working on. We read every message and reply to all of them.
Get Phluent Weekly
Field notes on AI, software and building useful things. Every Sunday.